Effect of Customer Participation on Customer Satisfaction

Effect of Customer Participation on Customer Satisfaction Summary In their article titled â€Å"The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses†, Chang, Chen and Huang (2009) address the effect of involving customers in design process on customer satisfaction.Advertising We will write a custom research paper sample on Effect of Customer Participation on Customer Satisfaction specifically for you for only $16.05 $11/page Learn More The authors note that there has been a trend towards customized products. They argue that today customers want to be involved in design of their products so that they can include specific features that they desire. Some key companies such as Dell and Adidas invite customer to participate in design of their product by prescribing specific features that they wish to be included (Chang, Chen and Huang 147). According to the author, involving customers in design process can not only increase their satisfaction but also motivate them to pay more for a product. In addition to satisfaction, the authors suggest that involving customers in designing a product increases their selfs in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses. CyberPsychological Behavior 12.2 (2009): 147-154